Apriltsi (Bulgarian: Априлци) is a small town in Lovech Province, Central-North Bulgaria, located in the vicinity of the highest part of Stara Planina mountain. It is the administrative centre of the homonymous Apriltsi Municipality.

Due to its favourable location in a valley at the foot of Botev Peak in the Balkan Mountains, Apriltsi is a newly developing tourist resort in the region. Besides Botev, notable peaks in the area are Triglav and Maragidik.

The town was founded by the merging of four large mountain villages: Novo Selo, Zla Reka, Vidima and Ostrets, which are today the town's neighbourhoods.