The resort is situated at the foot of Stara Planina mountains, Black Sea coast, 3 km north of Sunny Beach and 12 km from Nessebar.

Sveti Vlas has a Mediterranean climate, far from the noisy city life, yet just 5 minutes from Sunny Beach, Bulgaria is among the destinations that have experienced the fastest development. Most of the resort is impressive holiday complex consisting of almost all built after 2000, with German investment, but British and Bulgarian.
Almost the entire resort was built from scratch and is designed as a residential area vacation especially for families, in which visitors feel intimate and stay away from crowded coastal resorts accustomed to more comfort and serenity.